Movie Marketing Madness: Martha Marcy May Marlene

It’s easy for some people to get caught up in their surroundings. Some people are just more susceptible than others to the influence of crowds around them, the opinions of particularly charismatic individuals and so on. That’s not necessarily a knock against them as individuals - it’s just a truth. Some people are more easily … Continue reading Movie Marketing Madness: Martha Marcy May Marlene

Movie Marketing Madness: Margaret

How much responsibility do we shoulder for the actions of others? A strict moral code would say that whenever we see someone do something wrong it's our job to first confront them, ask them to confess their actions and deal with the consequences. But what if, in doing so, we would cause another, equally bad … Continue reading Movie Marketing Madness: Margaret

Movie Marketing Madness: 50/50

"Gallows humor" sometimes gets an unfair knock. Someone's decision to laugh in the face of hardship or even their own mortality is sometimes seen as a sigh that they don't really get the seriousness of a situation or are making light of something that really shouldn't be laughed at. Most often reality is far from … Continue reading Movie Marketing Madness: 50/50

Movie Marketing Madness: Our Idiot Brother

How we manage the slings and arrows daily life throws at us greatly depends on our overall point of view, the perspective that we hold that we view things through. We can be optimistic, in which case things will almost always appear manageable. Or we can be pessimistic, in which case every new situation is, … Continue reading Movie Marketing Madness: Our Idiot Brother

Movie Marketing Madness: The Help

If you’ve been at all culturally aware for the last 20 years or so you’ll know there’s a consistent movement afoot to take books and other materials out of libraries and other locations that are, by current standards, ethnically or racially insensitive. Books like Tom Sawyer are often singled out because they contain racial phrases … Continue reading Movie Marketing Madness: The Help

Movie Marketing Madness: The Future

The uncertainty with which some people view the future varies from one individual to the next. Some individuals look at the calendar ahead and see nothing but opportunities for good stuff, for them to take huge steps forward. Others do so and are filled with trepidation. Today was bad enough and yesterday was terrible so … Continue reading Movie Marketing Madness: The Future

Movie Marketing Madness: The Myth of the American Sleepover

If you read stories in Time and Newsweek you're probably convinced that the notion of teenagers having crushes and summer romances is dead and buried, replaced by hook-ups and a complete deconstruction of romance and all the butterfly-laden stomachs and dreamy eyes that used to come with it. The consequences of a culture saturated by … Continue reading Movie Marketing Madness: The Myth of the American Sleepover