Picking up the Spare: Band Aid, Wonder Woman

Band Aid Zoe Lister-Jones, Adam Pally and Fred Armisen have made a fun music video - including faux behind-the-scenes footage - to keep the Band Aid buzz going on. Wonder Woman John McCarthy at The Drum outlines some of the bigger beats in the marketing of the movie in more detail than I offered. The … Continue reading Picking up the Spare: Band Aid, Wonder Woman

Picking up the Spare: Baywatch, War Machine, Wakefield, Wonder Woman

Baywatch One thing I didn't cover was the "Slo-Mo Marathon" that was run a few weeks ago. The V By Viacom blog (disclosure: I've done some freelance work for that site) has details on the nostalgia-driven mindset behind that effort. Also, here's the co-branded spot that Sprint ran to support the movie. For a UK promotional … Continue reading Picking up the Spare: Baywatch, War Machine, Wakefield, Wonder Woman

Movie Marketing Madness: Wonder Woman

She made a big impression in the less than 15 minutes of screentime she had in Batman v Superman: Dawn of Justice but now Wonder Woman is finally getting a feature film of her very own. This week’s new release is, of course, in the same “cinematic universe” as BvS and was teased in that … Continue reading Movie Marketing Madness: Wonder Woman

Wonder Woman vs. Guardians of the Galaxy Vol. 2

My latest post on The Drum is up, this time looking at how audiences of different types are (or aren't) anticipating two of next year's biggest super hero movies, Wonder Woman and Guardians of the Galaxy Vol. 2. The two come out just a little over a month from each other - Wonder Woman on … Continue reading Wonder Woman vs. Guardians of the Galaxy Vol. 2