Wolverine is a Wonky Franchise

My latest on Adweek: When Fox was marketing X-Men Origins: Wolverine in the lead-up to its 2009 release (which went super well, as you'll remember), we were just a few years removed from the last X-Men team movie. Wolverine, as played by Hugh Jackman, was the breakout star of that series, in keeping with the … Continue reading Wolverine is a Wonky Franchise

Movie Characters Who Should Use Twitter

Twitter, the popular micro-blogging service, has turned into a powerful tool in the hands of not only consumers but marketers of all stripes as well. Comcast, Paramount Pictures and a handful of others have all latched on to it as a way to communicate with customers, acting not only as a distribution platform but a … Continue reading Movie Characters Who Should Use Twitter