Movie Marketing Madness Recap: 3/4/16 New Releases

Desierto The campaign, which isn’t full-throated by any regard, sells a movie that tries to boil down an issue that’s generated so much controversy to a more human one by presenting an extreme, taking the fiery rhetoric of one side of the argument and presenting it’s ultimate fantasy of a lone right-thinking individual and contrasting…… Continue reading Movie Marketing Madness Recap: 3/4/16 New Releases

Picking Up the Spare: Kung Fu Panda 3, Whiskey Tango Foxtrot, Zootopia

Kung Fu Panda 3 20th Century Fox, which is releasing the movie in the U.K., has outfitted London buses with beacon ad technology that will push marketing messages about it to people’s mobile devices. Whiskey Tango Foxtrot The studio’s TV campaign took it to the top of the charts of TV ad spenders this past…… Continue reading Picking Up the Spare: Kung Fu Panda 3, Whiskey Tango Foxtrot, Zootopia

Movie Marketing Madness: Whiskey Tango Foxtrot

Want to get Movie Marketing Madness via email? Sign up here. Then connect with MMM on Twitter and Facebook. Hey, did you hear the news? The Best Picture win by Spotlight at this past weekend’s Academy Awards is the best news for journalism since…sorry, I’m struggling to think of the last time there was good…… Continue reading Movie Marketing Madness: Whiskey Tango Foxtrot