Picking up the Spare: Baywatch, War Machine, Wakefield, Wonder Woman

Baywatch One thing I didn't cover was the "Slo-Mo Marathon" that was run a few weeks ago. The V By Viacom blog (disclosure: I've done some freelance work for that site) has details on the nostalgia-driven mindset behind that effort. Also, here's the co-branded spot that Sprint ran to support the movie. For a UK promotional … Continue reading Picking up the Spare: Baywatch, War Machine, Wakefield, Wonder Woman

Movie Marketing Madness: Wakefield

Howard Wakefield (Bryan Cranston) has a nice life as we meet him in the new movie Wakefield. He’s married to a lovely woman Diana (Jennifer Garner) and has two wonderful daughters. He commutes from the suburbs into the city to a job he’s successful at. One day he snaps, though, and has had it with … Continue reading Movie Marketing Madness: Wakefield