Quick Takes – Marketing and Media News for 2/13/18

I don’t have much to add to it but if you haven’t read this piece at Buzzfeed about the very real dangers we face from technology that allows reality to be manipulated in scary ways, you need to do so right damn now. Similarly, Wired has a report on the upheaval within Facebook in the … Continue reading Quick Takes – Marketing and Media News for 2/13/18

Rogue One: Recon Takes You Inside An X-Wing Cockpit

Last week Star Wars and Verizon debuted Rogue One: Recon, an immersive 360-degree virtual reality experience available exclusively at Verizon stores. Recon, developed and directed by ILM chief creative officer and Star Wars veteran John Knoll, takes you inside the cockpit of an unnamed X-Wing pilot who, along with his wingman, picks up and decides … Continue reading Rogue One: Recon Takes You Inside An X-Wing Cockpit

When Will Movie Marketing Get a Full Virtual Reality Use Case?

There have been a handful of stories recently, especially with SXSW going on, like this one that talk about how brands are beginning to seriously experiment with virtual reality. That has me wondering: What will the first movie be that is marketing at least in part with a fully-immersive VR experience? Yes, there was The Martian … Continue reading When Will Movie Marketing Get a Full Virtual Reality Use Case?