Nice new feature from Tumblr, largely because this now makes it more clear when someone is talking about you. Not only good for the individual ego but also for brand publishers looking to track where and when the conversations about them are happening. For at least four months, users have been able to use the … Continue reading Tumblr powers up @ mentions
Digital/Social’s role in marketing and forecasting
If I were still writing MMM on a regular basis I could have a field day with this story about social media's impact and usefulness in not only movie marketing but box office prognostication. Twitter has claimed a decent impact on water cooler conversations, Buzzfeed has reinvented (or at least smartly repackaged) native advertising and … Continue reading Digital/Social’s role in marketing and forecasting
Yeah, but it matters a lot who’s doing the advertising
Ben & Jerry's managed to avoid the backlash that greeted with other early adopters of Instagram's promoted account ad product The ice cream men are scooping up new followers and amassing “likes” more than any company that has participated in the rollout of the first Instagram ads. via Ben & Jerry's Instagram Ads Drive Follows, … Continue reading Yeah, but it matters a lot who’s doing the advertising
Three short stories about online publishing
There's a lot of meaning about the nature web content packed into this sentence from Tumblr in their announcement of a redesigned publishing interface: After months of careful crafting, we’ve reduced creation on Tumblr to its essence, while carrying over every single feature and making room for some BIG new ones (like completely customizable drag-and-drop photoset creation, … Continue reading Three short stories about online publishing
Quick Takes: 2/13/13
Universities are using Tumblr as a way to reach and communicate with prospective and current students. It's an interesting example of not just using the right platform to go out and meet your target audience but also using the right content mix to appeal to them in their own way. I'm intrigued by this Shareholder Letter from betaworks, … Continue reading Quick Takes: 2/13/13
More social platforms put age checks in place
Vimeo, Tumblr and now Vine have recently announced they are putting some sort of age-rating in place for material that's published to their platforms. All three - and they're by no means the only three social platforms to have such restrictions - have realized that they need to cover their bases when it comes to being accountable for what … Continue reading More social platforms put age checks in place