Digital/Social’s role in marketing and forecasting

If I were still writing MMM on a regular basis I could have a field day with this story about social media's impact and usefulness in not only movie marketing but box office prognostication. Twitter has claimed a decent impact on water cooler conversations, Buzzfeed has reinvented (or at least smartly repackaged) native advertising and … Continue reading Digital/Social’s role in marketing and forecasting

Yeah, but it matters a lot who’s doing the advertising

Ben & Jerry's managed to avoid the backlash that greeted with other early adopters of Instagram's promoted account ad product The ice cream men are scooping up new followers and amassing “likes” more than any company that has participated in the rollout of the first Instagram ads. via Ben & Jerry's Instagram Ads Drive Follows, … Continue reading Yeah, but it matters a lot who’s doing the advertising

Three short stories about online publishing

There's a lot of meaning about the nature web content packed into this sentence from Tumblr in their announcement of a redesigned publishing interface: After months of careful crafting, we’ve reduced creation on Tumblr to its essence, while carrying over every single feature and making room for some BIG new ones (like completely customizable drag-and-drop photoset creation, … Continue reading Three short stories about online publishing

More social platforms put age checks in place

Vimeo, Tumblr and now Vine have recently announced they are putting some sort of age-rating in place for material that's published to their platforms. All three - and they're by no means the only three social platforms to have such restrictions - have realized that they need to cover their bases when it comes to being accountable for what … Continue reading More social platforms put age checks in place