Movie Marketing Madness Recap: 2/26/16 New Releases

Eddie The Eagle There’s nothing overtly or especially notable about the campaign Fox has put together here. It’s good and hits many of the beats one would expect for an inspirational true story like this but it never, if you’ll excuse the expression, soars in any way. It understandably relies on the charm of Jackman … Continue reading Movie Marketing Madness Recap: 2/26/16 New Releases

Movie Marketing Madness: Triple 9

Want to get Movie Marketing Madness via email? Sign up here. Then connect with MMM on Twitter and Facebook. There’s no cop Hollywood loves more than the ethically suspect cop. It’s a tradition that runs at least as far back as Claude Rains’ Captain Louis Renault in Casablanca, who was so shocked to find gambling … Continue reading Movie Marketing Madness: Triple 9

Before The Show: Spotlight 1/23/16

Knight of Cups Hail Caesar (I would have loved it if they had played the second spot) Midnight Special Triple 9 Snowden

Before The Show: The Big Short, 1/2/16

Unlike some other trips to the theater I can't say anyone trailer played better for the crowd than any other. There were certainly some laughs for Boss and Nice Guys (not so many for Zoolander 2, which may be disturbing) but that's about all I noticed. It seemed like an odd mix of trailers with … Continue reading Before The Show: The Big Short, 1/2/16