Those Systems Don’t Know Us, But Pretend To

I’ve certainly had experiences similar to what’s described in this much-shared story from a few months ago about the way the algorithms that push suggestions and notifications at us all day long are never exactly right but are also never exactly wrong. Spotify, for instance, continues to insist I’m going to enjoy Hall & Oates … Continue reading Those Systems Don’t Know Us, But Pretend To

People Prefer Ads, But Do They Know the Trade-offs?

A new study is out reporting that 67% of U.S. adults are fine with online ads because they’re unwilling to pay more for ad-free versions of the services they enjoy. This despite the fact that 75% of adults find such ads intrusive, especially online ads that follow them around from site to site. The way … Continue reading People Prefer Ads, But Do They Know the Trade-offs?

Tracking Ads to the Physical World Is The Next Threshold

As part of remarks made at a recent industry conference, Facebook COO Sheryl Sandberg told anxious advertisers the company was working to not just provide better ad tools but also on ways to tie those ads to physical sales. Twitter’s CEO Jack Dorsey made similar comments, promising better measurement for advertisers. Facebook announced last year … Continue reading Tracking Ads to the Physical World Is The Next Threshold

Hollywood Tracking is Broken

There's a story in Variety about the failure of traditional box-office tracking to both predict the summer's big successes and to warn that some films were headed for abject failure. The story goes to pains to identify social media, ratings aggregators and other outside influences as the biggest factors behind this shift, saying that all … Continue reading Hollywood Tracking is Broken