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Movie Marketing Madness: The Founder

After stories about how Apple was created, how Facebook got its start and more tales of bristly entrepreneurs, the new movie The Founder takes on the creation of another American institution: McDonald’s. Michael Keaton stars as Ray Kroc, the man who over the last several decades has been hailed as the visionary creator of the… Continue reading Movie Marketing Madness: The Founder

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Movie Marketing Madness: Lion

In the new movie Lion, Dev Patel plays Saroo Brierley, a young man who was adopted by an Australian couple (Nicole Kidman and David Wenham) back when he was just a child. See Saroo was born in India but was separated from his mother and brother on the streets of Calcutta, with no idea where… Continue reading Movie Marketing Madness: Lion

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Movie Marketing Madness: Hands of Stone

Want to get Movie Marketing Madness via email? Sign up here. Then connect with MMM on Twitter and Facebook. The fascinating story of boxer Roberto Duran is about to hit movie screens in Hands of Stone. In the movie Edgar Ramírez plays Duran, the boxer who came out of relative obscurity to challenge - and… Continue reading Movie Marketing Madness: Hands of Stone

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Movie Marketing Madness: Sing Street

Want to get Movie Marketing Madness via email? Sign up here. Then connect with MMM on Twitter and Facebook. One of the best lines of the classic Dead Poets Society is when Robin Williams’ Prof. Keating explains to his students why it is we read and write poetry: “To woo women.” It’s a moment of… Continue reading Movie Marketing Madness: Sing Street

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Movie Marketing Madness: The Hateful Eight

There are few directors working today who have worked in as many genres as Quentin Tarantino. He’s done straight-up crime films like Reservoir Dogs and Jackie Brown, homages to kung-fu movies like Kill Bill, late-night B-movies like Death Proof, war movies like Inglorious Basterds and westerns like Django Unchained. He’s never made any attempt to… Continue reading Movie Marketing Madness: The Hateful Eight

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Movie Marketing Madness: Carol

Our current society emphasizes “being true to yourself” as perhaps the highest moral good. Things are celebrated today that would have been unthinkable to discuss in public just a generations ago because people shouldn’t have to live in denial about who they are and, it seems, it’s not the place of anyone else to judge… Continue reading Movie Marketing Madness: Carol

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Movie Marketing Madness: Burnt

Do you have a passion? I’m not talking about something that you just like doing or which interests you. I’m talking about something that burns inside you. A passion isn’t a hobby. It’s the voices in your head that pester you until you give in and do what they’re driving you to do. It’s what… Continue reading Movie Marketing Madness: Burnt