The marketing for The Program never really came together for me. There were divergent priorities and stories that seemed to be pushing and pulling against each other and it struggled to present a cohesive, compelling product for the public. Unfortunately that's true for the movie as a whole as well. To recap, the movie tells … Continue reading After the Campaign: The Program
Movie Marketing Madness Recap: 3/18/16 New Releases
The Confirmation What there is in the campaign, mostly looking at the trailer, sells a relationship drama that even if it doesn’t have anything hugely original to say does have something largely worthwhile to say. It’s unusual to see a movie about a less-than-ideal dad where that character isn’t played as a laughable loser or … Continue reading Movie Marketing Madness Recap: 3/18/16 New Releases
Movie Marketing Madness: The Program
Want to get Movie Marketing Madness via email? Sign up here. Then connect with MMM on Twitter and Facebook. It seems we sometimes build up our heroes for the express purpose of later being able to tear them down, or at least watch as they self-destruct under their own power. It’s always been like this … Continue reading Movie Marketing Madness: The Program
Chris Thilk 