Picking Up the Spare: Star Wars: The Force Awakens and The Martian

Star Wars: The Force Awakens IMAX has been offering a series of exclusive posters to people buying tickets for those screenings. The Martian The much-discussed…

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Picking Up The Spare: Steve Jobs, The Peanuts Movie, The Martian, Spotlight

Spotlight: A new TV spot debuted exclusively on Newsweek just as the film was hitting limited release that plays up the praise the movie has…

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After the Campaign: The Martian

In my MMM column for The Martian I wrote the following: ...overall this is a strong campaign that lives and dies on the charm of…

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Movie Marketing Madness: The Martian

If I were to write some lengthy treatise about how Mars has long captured the imaginations of the people of Earth I’d hardly be the…

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Before The Show: Black Mass

Here are the trailers that played in front of the Saturday showing of Black Mass I went to: Secret In Their Eyes Bridge of Spies…

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