Key Art, Key Changes: Sully, The Magnificent Seven

Reaching an audience in the home video market is much different than reaching the theatrical audience. That often means the key art that’s used for home video releases is changed significantly from the one-sheets that were available during the theatrical marketing cycle. What I’m going to try and do is see what those changes are … Continue reading Key Art, Key Changes: Sully, The Magnificent Seven

MMM Recap: 9/23/16 New Releases

The Dressmaker What is here, though, is alright. The trailer is, as I stated above, a bit tonally choppy but overall it tells the audience this is a feminist story about taking back your name and not being shamed or bullied over something that happened years ago, all of which is good. It’s obviously Winslet’s … Continue reading MMM Recap: 9/23/16 New Releases

Movie Marketing Madness: The Magnificent Seven

When Emma Cullen (Haley Bennett) sees her husband gunned down in front of her she sets out to get her share of revenge for the slaying. So she and the rest of her town that's being terrorized turn to a bounty hunter named Chisolm (Denzel Washington) to break the grip of violence. That's what sets … Continue reading Movie Marketing Madness: The Magnificent Seven