Key Art Key Changes: Pete’s Dragon, The BFG, The Intervention, Absolutely Fabulous: The Movie

Reaching an audience in the home video market is much different than reaching the theatrical audience. That often means the key art that’s used for home video releases is changed significantly from the one-sheets that were available during the theatrical marketing cycle. What I’m going to try and do is see what those changes are…… Continue reading Key Art Key Changes: Pete’s Dragon, The BFG, The Intervention, Absolutely Fabulous: The Movie

MMM Recap: 8/26/16 New Releases

The Hollars The biggest problems it has to overcome, it seems are 1) It’s very much a White Guys Problem movie, with an all-white cast complaining about things that only happen to middle-class, relatively comfortable Caucasians and 2) That it doesn’t seem to have much buzz coming into opening week. There’s no one talking about…… Continue reading MMM Recap: 8/26/16 New Releases

Movie Marketing Madness: The Intervention

Want to get Movie Marketing Madness via email? Sign up here. Then connect with MMM on Twitter and Facebook. When a group of friends sees that two of their group are stuck in what seems to be a declining, miserable marriage they decide to get everyone together and confront the couple. That’s basic premise of…… Continue reading Movie Marketing Madness: The Intervention