After the Campaign: The Good Dinosaur

In my review of the marketing campaign for The Good Dinosaur I wrote: As with most movies like this, though, I have a sneaking suspicion it’s being played a bit more lightly than the actual movie. So I’m guessing the action and terror in this movie may be a bit more intense and less consistently … Continue reading After the Campaign: The Good Dinosaur

Movie Marketing Madness: The Good Dinosaur

What’s the predominant theme in most Pixar movies? Friendship. Whether it’s between a boy and his toys (or among the toys themselves), a couple of robots, two fish each searching for something or a race car and a tow truck that’s past his prime. The studio pushes our emotional buttons because the connection we feel … Continue reading Movie Marketing Madness: The Good Dinosaur