Key Art, Key Changes: The Girl On the Train, Keeping Up With the Joneses

Reaching an audience in the home video market is much different than reaching the theatrical audience. That often means the key art that’s used for home video releases is changed significantly from the one-sheets that were available during the theatrical marketing cycle. What I’m going to try and do is see what those changes are … Continue reading Key Art, Key Changes: The Girl On the Train, Keeping Up With the Joneses

Picking Up the Spare: The Birth of the Nation, The Girl on the Train and More

The Birth of the Nation Skywriting spelling out "Nat Turner Lives," which was a key copypoint during the movie's marketing, appeared over Los Angeles but it wasn't clear whether it was actually a promotional stunt tied to the film or not. The Nat Geo channel will air a special on Nat Turner. The special is … Continue reading Picking Up the Spare: The Birth of the Nation, The Girl on the Train and More

MMM Recap: 10/7/16 New Releases

The Late Bloomer OK, nothing too innovative or groundbreaking here. The studio knows it has a sophomoric sex comedy on its hands and so is doing what it can to lean into that. So the campaign plays up the juxtaposition of all of these life events that are totally normal at 12 or 13 years … Continue reading MMM Recap: 10/7/16 New Releases

Movie Marketing Madness: The Girl On The Train

Based on the hit novel from a year or so ago, The Girl on the Train is now bringing to the big screen the story that had everyone buzzing over their foam lattes. In the movie Emily Blunt plays Rachel, a woman who’s having problems getting her life together. She’s divorced from Tom (Justin Theroux) … Continue reading Movie Marketing Madness: The Girl On The Train