#WheresRey Was a Comms and Messaging Issue

The internet has rightfully been outraged in the last several weeks over the lack of Star Wars: The Force Awakens toys featuring Rey. It’s not a spoiler to say she is the star of the movie and the main character who drives much of the action forward. So the fact that she wasn’t part of … Continue reading #WheresRey Was a Comms and Messaging Issue

Picking Up the Spare: Star Wars: The Force Awakens and The Martian

Star Wars: The Force Awakens IMAX has been offering a series of exclusive posters to people buying tickets for those screenings. The Martian The much-discussed “VR Experience” based on the movie, which puts the user in the place of stranded astronaut Mark Watney, debuted at CES.

It’s Not Surprising The Force Awakens Doesn’t Reference the Prequels

One of the common comments about Star Wars: The Force Awakens is that it “ignores the Prequels.” This is meant as a compliment to TFA, the implication being that it’s jettisoning all the elements of the Prequels that many people didn’t care for and sticking more closely to the look, feel and story elements of … Continue reading It’s Not Surprising The Force Awakens Doesn’t Reference the Prequels

Picking Up The Spare: Spotlight, Star Wars: The Force Awakens

Spotlight The CEO of The Boston Globe has been using the trailer to Spotlight in his presentations to advertisers to underscore the impact of the Globe’s reporting. Star Wars: The Force Awakens Just days after release, almost immediately after opening weekend, a TV spot touting critical praise was released The movie certainly doesn’t have a … Continue reading Picking Up The Spare: Spotlight, Star Wars: The Force Awakens

After The Campaign: Star Wars: The Force Awakens

 At the end of my column on the movie's marketing I wrote: When the movie was announced in 2012 my initial reaction was “Ehh…I don’t know if I have it in me to get excited over another Star Wars movie.” That has, to put it mildly, changed pretty drastically. I’m all on board for this … Continue reading After The Campaign: Star Wars: The Force Awakens

The Force Awakens Fan-Generated Content

New from me on PNConnect. Because I haven't written about Star Wars enough: Even four years ago it was probably a month between the release of an official trailer for some highly-anticipated movie and the first notable fan version popping on YouTube. Sometimes that was a LEGO-ized video. Sometimes it was a “sweded” version, with … Continue reading The Force Awakens Fan-Generated Content

Picking Up The Spare: Star Wars: The Force Awakens and Sisters

Star Wars: The Force Awakens Just a couple days before release Google released “Lightsaber Escape” a very cool game that turned your smartphone into a lightsaber hilt that you then controlled on your computer screen, assuming you also use Chrome. AdAge counts down the promotional partners ads that got the highest video engagement, a list … Continue reading Picking Up The Spare: Star Wars: The Force Awakens and Sisters

Movie Marketing Madness: Star Wars: The Force Awakens

It’s tempting to use this introduction as an excuse to go down memory lane. In fact I’m guessing some 97% of the reviews on various fan news sites are taking that tack. With a property like Star Wars that everyone has such fond personal memories of it’s an easy editorial tack to take. “I remember … Continue reading Movie Marketing Madness: Star Wars: The Force Awakens

Giphy and Star Wars Partner to Take on Snapchat

Star Wars isn't done with its promotional partner marketing yet. It was announced today that Disney/Lucasfilm is working with Giphy, the popular GIF repository, on making Star Wars animations available through the GiphyCam app. That app lets you overlay animations onto existing photos and save/share them as GIFs on other networks. This partnership adds Stormtrooper … Continue reading Giphy and Star Wars Partner to Take on Snapchat

That’s No Mistake: Last Week’s Star Wars Twitter Chat

Last Friday the cast of Star Wars gathered online for a Twitter chat hosted on the official @StarWars account. Fans could ask questions of the cast and crew using "#TwitterAwakens" and select questions were answered by Daisy Riddley, Harrison Ford, John Boyega, Carrie Fischer, J.J. Abrams and others. It's a common tactic for studios and … Continue reading That’s No Mistake: Last Week’s Star Wars Twitter Chat