When I reviewed the marketing campaign for The Confirmation I was struck by the shifts in tone that happened across different elements. The poster seemed to want us to smile along at the story of a father bonding with his son while the trailer presented a fairly dark and depressing journey through an emotional and … Continue reading After the Campaign: The Confirmation
Movie Marketing Madness Recap: 3/18/16 New Releases
The Confirmation What there is in the campaign, mostly looking at the trailer, sells a relationship drama that even if it doesn’t have anything hugely original to say does have something largely worthwhile to say. It’s unusual to see a movie about a less-than-ideal dad where that character isn’t played as a laughable loser or … Continue reading Movie Marketing Madness Recap: 3/18/16 New Releases
Movie Marketing Madness: The Confirmation
Want to get Movie Marketing Madness via email? Sign up here. Then connect with MMM on Twitter and Facebook. Relationships between fathers and sons are difficult enough as it is without throwing other complicating factors like divorce (or separation), distance and more into the mix. There’s a lot that can go wrong here and fathers, … Continue reading Movie Marketing Madness: The Confirmation
