Key Art Key Changes: Pete’s Dragon, The BFG, The Intervention, Absolutely Fabulous: The Movie

Reaching an audience in the home video market is much different than reaching the theatrical audience. That often means the key art that’s used for home video releases is changed significantly from the one-sheets that were available during the theatrical marketing cycle. What I’m going to try and do is see what those changes are…… Continue reading Key Art Key Changes: Pete’s Dragon, The BFG, The Intervention, Absolutely Fabulous: The Movie

Movie Marketing Madness: The BFG

Want to get Movie Marketing Madness via email? Sign up here. Then connect with MMM on Twitter and Facebook. If you were to pick out the definitive fiction version of where dreams come from, what would it be? The list would have to include Neil Gaiman’s landmark Sandman series, where the author takes us into…… Continue reading Movie Marketing Madness: The BFG