Picking Up the Spare: Birth of the Nation, Suicide Squad, Ghostbusters

The Birth of the Nation My friend Scott Smith sent me the picture above of the "Nat Turner Lives" outdoor billboard on the south side of Chicago. The movie didn't fare well at the box-office, and "Why?" has spurred a thousand hot takes about it movie from the standing ovation it received at Sundance earlier … Continue reading Picking Up the Spare: Birth of the Nation, Suicide Squad, Ghostbusters

MMM Recap: 10/14/16 New Releases

Certain Women That’s not to say the rest of the marketing hasn’t been good - it has. But while the trailer and poster are both outstanding the site lacks quite a bit and there’s no advertising or anything, meaning it’s not a hugely well-rounded push. There’s going to be a portion of the audience that … Continue reading MMM Recap: 10/14/16 New Releases

Movie Marketing Madness: The Accountant

In the new movie The Accountant, Ben Affleck plays Christian Wolff, a math genius who has become an in-demand accountant (natch) for the underworld. Wolff specializes in cooking the books for criminal organizations to disguise their illegal activities as legitimate enterprises. But the Feds are closing in on him, his operations and his clients and … Continue reading Movie Marketing Madness: The Accountant