Super Bowl-Induced Productivity Loss Is Nothing

Last week Captivate released a study similar to the kind that come out in advance of every Super Bowl as well as during March Madness, around the time of events like a solar eclipse and so on. The company predicted the number of people who would be calling in sick or who would be dragging … Continue reading Super Bowl-Induced Productivity Loss Is Nothing


Who won the Search Bowl

So considering how important it is for advertisers to extend their Super Bowl campaigns online, especially through the use of paid and organic searches, I thought I'd take a look around and see what the search situation was like for the movies promoted during the game. For this I kept it simple, searching for ("movie … Continue reading Who won the Search Bowl