Super Bowl-Induced Productivity Loss Is Nothing

Last week Captivate released a study similar to the kind that come out in advance of every Super Bowl as well as during March Madness, around the time of events like a solar eclipse and so on. The company predicted the number of people who would be calling in sick or who would be dragging … Continue reading Super Bowl-Induced Productivity Loss Is Nothing

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Who won the Search Bowl

So considering how important it is for advertisers to extend their Super Bowl campaigns online, especially through the use of paid and organic searches, I thought I'd take a look around and see what the search situation was like for the movies promoted during the game. For this I kept it simple, searching for ("movie … Continue reading Who won the Search Bowl