Reaching an audience in the home video market is much different than reaching the theatrical audience. That often means the key art that’s used for home video releases is changed significantly from the one-sheets that were available during the theatrical marketing cycle. What I’m going to try and do is see what those changes are…… Continue reading Key Art, Key Changes: Sully, The Magnificent Seven
Tag: sully
MMM Recap: 9/9/16 New Releases
Girl Asleep There’s not a whole lot going on here, but it does kind of work. The campaign leans a bit heavily on selling the quirk of the story…Actually, that’s not true. The quirk is fine. I think where the U.S. campaign goes too hard in the paint is trying to align with movie as…… Continue reading MMM Recap: 9/9/16 New Releases
Movie Marketing Madness: Sully
Want to get Movie Marketing Madness via email? Sign up here. Then connect with MMM on Twitter and Facebook. If there were a moment that could be identified as when Twitter “arrived” more than any other, it would be the day in January of 2009 when Chesley “Sully” Sullenberger, a US Airways pilot, made an…… Continue reading Movie Marketing Madness: Sully
