Key Art, Key Changes: Sully, The Magnificent Seven

Reaching an audience in the home video market is much different than reaching the theatrical audience. That often means the key art that’s used for home video releases is changed significantly from the one-sheets that were available during the theatrical marketing cycle. What I’m going to try and do is see what those changes are…… Continue reading Key Art, Key Changes: Sully, The Magnificent Seven

Movie Marketing Madness: Sully

Want to get Movie Marketing Madness via email? Sign up here. Then connect with MMM on Twitter and Facebook. If there were a moment that could be identified as when Twitter “arrived” more than any other, it would be the day in January of 2009 when Chesley “Sully” Sullenberger, a US Airways pilot, made an…… Continue reading Movie Marketing Madness: Sully