Movie Marketing Madness: Despicable Me 3

Universal and Illumination are back for another go around with Despicable Me 3, the second sequel in the surprisingly successful franchise that also spun-off Minions a couple years ago. As we saw by the end of the last movie Gru (voiced by Steve Carell) is now working for the good guys, having given up his … Continue reading Movie Marketing Madness: Despicable Me 3

Movie Marketing Madness: The Big Short

There are always smarter people than you in the room. Always someone better informed, someone who can see the angles in a situation more clearly than you and figure a way to take advantage of those angeles. That’s not false humility or low self-esteem talking. It’s a survival mechanism. If you assume people are smarter … Continue reading Movie Marketing Madness: The Big Short