Quick Takes: Content Marketing and Media News for 12/7/17

MEDIA Marvel is expanding its cross-media efforts to podcasts, partnering with Stitcher on a scripted podcast featuring Wolverine. Hollywood studios are hoping digital lockers such as Ultraviolet, Movies Anywhere and a few other initiatives will keep people buying physical home video releases at the same time they’re both adjusting their tactics in working with existing … Continue reading Quick Takes: Content Marketing and Media News for 12/7/17

Sprout Social Quantifies the Call-Out Culture

Sprout Social is out with a new report on what it calls “Call-Out Culture,” the tendency of people these days to use social media to use social media platforms to air their complaints, bad experiences and other grievances involving brands. As always, there are a number of interesting points made throughout the report but a … Continue reading Sprout Social Quantifies the Call-Out Culture