After the Campaign: Spotlight

In my campaign review for Spotlight I wrote: This is a solid campaign. Not only does it, on all counts, reinforce that it’s a serious drama for an adult audience about a gripping and important issue. The spotlight, for lack of a better term, is always on the cast and story, right where it should … Continue reading After the Campaign: Spotlight

Picking Up The Spare: Spotlight, Star Wars: The Force Awakens

Spotlight The CEO of The Boston Globe has been using the trailer to Spotlight in his presentations to advertisers to underscore the impact of the Globe’s reporting. Star Wars: The Force Awakens Just days after release, almost immediately after opening weekend, a TV spot touting critical praise was released The movie certainly doesn’t have a … Continue reading Picking Up The Spare: Spotlight, Star Wars: The Force Awakens

Picking Up The Spare: Steve Jobs, The Peanuts Movie, The Martian, Spotlight

Spotlight: A new TV spot debuted exclusively on Newsweek just as the film was hitting limited release that plays up the praise the movie has been getting from critics. Steve Jobs: Director Danny Boyle has some thoughts on what contributed to the movie’s poor box office, including that it went wide sooner than it really … Continue reading Picking Up The Spare: Steve Jobs, The Peanuts Movie, The Martian, Spotlight

Picking Up the Spare: Burnt, Spotlight, Spectre, The Peanuts Movie and Truth

Burnt: In what kind of felt like a bit of last-minute desperation, one final trailer was released just days before release. Unfortunately this is my favorite trailer because it takes the focus off of Cooper and really takes time to feature the supporting cast and flesh out who they are in his world. That trailer … Continue reading Picking Up the Spare: Burnt, Spotlight, Spectre, The Peanuts Movie and Truth

Movie Marketing Madness: Spotlight

Journalism is a powerful thing. That’s something we may be forgetting in the age of click-bait and investigative reporting that’s more about shocking the public with stories that focus more on the reporter than the subject. But journalism can bring down governments and other leaders. It can positively impact society in meaningful ways. It can … Continue reading Movie Marketing Madness: Spotlight