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Movie Marketing Madness: The Comedian

Robert De Niro stars as Jackie Burke in this week’s new (limited for now) release The Comedian. Burke is an aging comic, well-known for an old TV show and now on the standup circuit. He’s deeply unhappy about his position, though, and that comes out one night in a mean-spirited set that culminates with him [...]

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Movie Marketing Madness: The Hollars

Want to get Movie Marketing Madness via email? Sign up here. Then connect with MMM on Twitter and Facebook. The new movie The Hollars covers a familiar topic: That of the problems of dealing with family. In the movie John Krasinski (who also directed) plays John, the son of Don and Sally (Richard Jenkins and [...]

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Movie Marketing Madness: Equity

Want to get Movie Marketing Madness via email? Sign up here. Then connect with MMM on Twitter and Facebook. Tech and finance are two industries that, rightly or wrongly, are seen as being male-dominated in the worst possible ways. The technology sector is rife with examples of the “bro” culture that puts a premium on [...]

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Movie Marketing Madness: Miles Ahead

Want to get Movie Marketing Madness via email? Sign up here. Then connect with MMM on Twitter and Facebook. When Steve Jobs came out last year many people took issues with the number of artistic liberties the story took with what they were apparently expecting to be a straight biography of the Apple founder, particularly [...]

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Movie Marketing Madness: I Saw The Light

Want to get Movie Marketing Madness via email? Sign up here. Then connect with MMM on Twitter and Facebook. The “troubled genius” is usually a good target for a biopic. Filmmakers - and the resulting audience - get to revel in the things we know about that person from whatever it is they contributed to [...]

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Movie Marketing Madness: The Bronze

Want to get Movie Marketing Madness via email? Sign up here. Then connect with MMM on Twitter and Facebook. You work all your life, you devote all your resources and energy, all toward a goal that seems like the pinnacle of your existence. Nothing could ever top that, so you sacrifice and push yourself in [...]