Marketing Madness in 60 Seconds: 2/23/09

Media Relations: The Wall Street Journal's piece on the secrets of achieving viral video success is worth reading but I don't think it goes deep enough into the role that media relations has to play. Very few things, especially if you're talking about corporately-produced videos, have been successful that didn't have an outreach component of … Continue reading Marketing Madness in 60 Seconds: 2/23/09