A roundup of all the news you need to know about Snapchat, Anchor, Facebook and lots more.
There’s a lot of interesting points made in this story about how an author of a young adult book was dragged and trolled before her book was even published. But one point particularly jumped out at me: Among the book-buying public, though, that parade may be mostly passing unnoticed. The scandals that loom so large…… Continue reading There’s So Much Happening Online That We Never See
Let’s establish right off the bat that I’m no fan of the phrase “personal brand.” It’s been overused by people who don’t know a tenth of the work that goes into establishing a brand. Specifically, the effort that goes into identifying one deceptively simple point: What will this brand mean to people? It would take…… Continue reading Do I Need To Revamp My Public Persona
There’s a guest post on the Spredfast company blog that takes the position we in the content marketing industry need to focus less on cadence and more on campaigns. Rachel Datz, the guest author, is of the opinion that emphasizing a certain number of posts on each social channel per day means content is being…… Continue reading Discarding Cadence for Campaigns is Shortsighted Content Strategy
Advertising: Jeffrey Rayport at BusinessWeek takes a while to get there because he’s busy laying the ground for his argument but eventually gets to the point of saying cost-per-action or cost-per-click advertising is the future of the online ad market. They have higher rates and advertisers only pay when a positive action is taken. Brian…… Continue reading Marketing Madness in 60 Seconds: 2/18/09