Picking Up the Spare: Snatched, Logan, Alien: Covenant, King Arthur

Alien: Covenant I totally missed this "Rick and Morty" short that was created to promote the movie. It's great. Snatched Jenni Spinner (a freelancer I've worked with) alerted me to this story about a "Thank You!" message that appeared before the movie, patting audiences on the back for actually coming to see the movie in … Continue reading Picking Up the Spare: Snatched, Logan, Alien: Covenant, King Arthur

MMM Recap: King Arthur, Snatched, Paris Can Wait

King Arthur: Legend of the Sword Instead the focus seems to be mostly on Law and his scenery-chewing bad guy. The campaign wants to sell this as a big action movie with a wounded, reluctant hero at its core, but the stakes are never clear here. The trailers for Gods of Egypt made that story … Continue reading MMM Recap: King Arthur, Snatched, Paris Can Wait

Movie Marketing Madness: Snatched

While she’d certainly had small parts before, 2015’s Trainwreck really announced Amy Schumer’s accession from her TV show to the big screen. Now she’s a regular presence and this week she’s back in the comedy Snatched. Schumer stars as Emily, a woman who has been dumped by her boyfriend just before they were supposed to … Continue reading Movie Marketing Madness: Snatched