Universal Advertised Sisters via Buzzfeed’s Swarm

Well of course a movie studio - in this case Universal Pictures to promote Sisters - was the first to experiment with Buzzfeed’s new “Swarm” ad unit. Swarm is Buzzfeed selling ad placement across platforms. Not just on-domain but on Facebook, Instagram and elsewhere. From a media point of view this is pretty interesting since … Continue reading Universal Advertised Sisters via Buzzfeed’s Swarm

Picking Up The Spare: Star Wars: The Force Awakens and Sisters

Star Wars: The Force Awakens Just a couple days before release Google released “Lightsaber Escape” a very cool game that turned your smartphone into a lightsaber hilt that you then controlled on your computer screen, assuming you also use Chrome. AdAge counts down the promotional partners ads that got the highest video engagement, a list … Continue reading Picking Up The Spare: Star Wars: The Force Awakens and Sisters

Movie Marketing Madness: Sisters

Childhood is basically the time before you are an adult and have regrets about the things you either did or didn’t do as a child. That might be an overly-pessimistic view, but hey, that’s my truth. Whether or not that applies to you and your circumstance, it’s likely universally true that at least occasionally you … Continue reading Movie Marketing Madness: Sisters