I'm coming to you live from Little Rock, Arkansas right now and have the TV on in my very nice hotel room. Anyway, I just saw a commercial for Serenity, which opens tomorrow. The spot talks about how we've all heard "the buzz" about Serenity in various traditional media outlets such as Newsweek and others … Continue reading Serenity TV spots quote "buzz"
You can read my full review of the marketing campaign for Serenity at Film Threat. Serenity, the movie based on the short-lived show, takes its name from the ship manned by Malcolm Reynolds and his crew of outlaws. The movie takes place shortly after the show ended and follows Reynolds and the crew of Serenity … Continue reading Selling Serenity