Movie Marketing Madness: Rough Night

“Childhood friends reuniting as adults” is a pretty well-worn genre, particularly since The Big Chill. Another entry into this field comes with this week’s Rough Night, starring Scarlett Johansson, Jillian Bell, Zoe Kravitz, Kate McKinnon and Ilana Glazer. Four of them are long-time friends from college (with the addition of McKinnon’s Pippa) who are getting … Continue reading Movie Marketing Madness: Rough Night

Movie Marketing Madness: The Jungle Book

Want to get Movie Marketing Madness via email? Sign up here. Then connect with MMM on Twitter and Facebook. Good stories get told. Great stories get told time and time again, iterating each time. I’m not talking about the endless cycle of remakes, reboots, sidequels and so on that Hollywood counts on and churns out. … Continue reading Movie Marketing Madness: The Jungle Book

Movie Marketing Madness: Hail Caesar

Want to get Movie Marketing Madness via email? Sign up here. Then connect with MMM on Twitter and Facebook. Hollywood’s Golden Age, the early years when the stars were big and the movies were bigger, is rife with stories. After all, this was an era when the public personas of those stars were as carefully … Continue reading Movie Marketing Madness: Hail Caesar