Movie Marketing Madness: Mr. Right

Want to get Movie Marketing Madness via email? Sign up here. Then connect with MMM on Twitter and Facebook. Hit men make for fascinating story characters. They’re often complete sociopaths but are usually given some sort of quirky characteristic that keeps us following their story and even rooting for them in whatever situations may come … Continue reading Movie Marketing Madness: Mr. Right

Movie Marketing Madness: Don Verdean

As much as I am a devoted Christian I’m the first one to admit that religion can be pretty funny. It’s a rich mine of comedic material, from the ceremony surrounding everything to the sometimes overzealous attitudes of the congregation, you have to really lean into it to cross the line from “deservedly funny” to … Continue reading Movie Marketing Madness: Don Verdean

Selling Hitchhiker’s Guide to the Galaxy

You can read my full recap of the marketing campaign for The Hitchhiker's Guide to The Galaxy at Film Threat. It’s been a twenty year journey for "The Hitchhiker’s Guide" to get to the big screen. Adams himself says in the introduction to a collection of the first four books that he had been working … Continue reading Selling Hitchhiker’s Guide to the Galaxy