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Movie Marketing

MMM Recap: Week of 11/25/16 New Releases

Lion In terms of the marketing itself, it’s more or less consistent across the elements as to what it’s selling, which is Saroo’s search to uncover his true identity and find his family. That comes through just about everywhere. The website is lightest on this angle, but considering it sacrifices story for a charitable appeal, […]

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marketing Marketing Recap Movie Marketing Social Media

Movie Marketing Madness: Rules Don’t Apply

Howard Hughes remains an enigmatic figure in the world of Hollywood and American society in general, though whether his mystique is relevant to today’s generation of young people is an open question. Hughes, as played by Warren Beatty, is the central figure of this week’s new release Rules Don’t Apply, which was written and directed […]