The term “Netflix for podcasts” or “YouTube for podcasts” has been thrown around in a number of recent articles about the future of the format. Specifically, a handful of companies are trying to position themselves as the leading portal for anyone interested in listening to podcasts and therefore bring in the lion’s share of advertising […]
How content marketing is received depends greatly on factors outside of the control of the marketers.
As part of a reported larger outreach program to publishers, Google is said to be working on ways to help convert casual news readers to subscribers. Specifically, it’s using its Accelerated Mobile Pages technology, which loads pages more quickly on mobile devices, to identify potential subscribers and then make the conversion process more streamlined. I […]
First off, let me state I’m a big fan of MarketingSherpa so no offence is intended toward the work they do. That being said, their latest report on RSS is all wrong. One of the reasons they state for companies not to embrace RSS as a communications tool is it’s lack of market penetration. They […]
Movie websites have stalled. I’ve been writing my Movie Marketing Madness column for over a year now and in that time I’ve seen sites evolve not a whit. There’s no ingenuity, no free thinking and, most importantly, no adoption of emerging and new communication tools. When people visit a movie’s website, their ultimate goal is, […]