Picking Up the Spare: Rogue One, The LEGO Batman Movie, La La Land

Rogue One: A Star Wars Story The Chicago Auto Show is underway and Nissan has brought its Rogue One-inspired vehicle there. More details on the where and why here. La La Land There's a new motion poster that touts the awards nominations and other accolades the movie has racked up recently. The LEGO Batman Movie … Continue reading Picking Up the Spare: Rogue One, The LEGO Batman Movie, La La Land

Picking Up the Spare: Rogue One, Hidden Fences, Loving, Deadpool

Rogue One: A Star Wars Story Germain Lussier at io9 shares comments from director Gareth Edwards about the unexpected process and set of circumstances that lead to at least some of those shots from the Rogue One trailers that didn't wind up appearing in the finished movie. The team at SocialBakers looks at the volume … Continue reading Picking Up the Spare: Rogue One, Hidden Fences, Loving, Deadpool

After the Campaign: Rogue One: A Star Wars Story

There's been quite a bit written in the last few weeks about moments that were prominent in the marketing of Rogue One: A Star Wars Story but which didn't make it into the actual movie, as well as how discarded dialogue changed a lot about the meaning and tone of the finished movie. I'm not … Continue reading After the Campaign: Rogue One: A Star Wars Story

Picking Up the Spare: Doctor Strange, Rogue One

Doctor Strange At the time of my column I couldn't find any information on the partnership with Skype but I just stumbled across them. Apparently you could add the doctor on Skype and become his virtual assistant. The company also introduced a new series of movie-themed emoticons to use. Rogue One: A Star Wars Story … Continue reading Picking Up the Spare: Doctor Strange, Rogue One

MMM Recap: Week of 12/16/16 New Releases

Collateral Beauty The strongest card the studio has to play is the big emotions that are part of the story. So it hits that beat as forcefully and repeatedly as it can, showing Smith breaking down and having his conversations with death and everything else as a way to sell the movie as a big-budget … Continue reading MMM Recap: Week of 12/16/16 New Releases

Movie Marketing Madness: Rogue One: A Star Wars Story

The Rebel Alliance is back on the big-screen in this week’s Rogue One: A Star Wars Story. The story (don’t call it a Prequel) is set just before the events of 1977’s A New Hope, the original Star Wars story, and tells the stories of how the plans to the Death Star wind up in … Continue reading Movie Marketing Madness: Rogue One: A Star Wars Story

The Rogue One Campaign To Date

My latest checks in on the Rogue One campaign and covers some of the unique challenges Disney/Lucasfilm are facing as it ramps up its first non-Saga theatrical outing: Here we are, about two months out from the release of a new Star Wars movie, Rogue One: A Star Wars Story. It's safe to assume at … Continue reading The Rogue One Campaign To Date