Movie Marketing Madness: My Cousin Rachel

Rachel Weisz stars as the title character in My Cousin Rachel, coming out this weekend in limited release from Fox Searchlight. Rachel is a woman who is thought by her cousin Philip (Sam Claflin) to have murdered or in some manner killed his benefactor, who was under her care. Philip sets out to exact revenge … Continue reading Movie Marketing Madness: My Cousin Rachel

Movie Marketing Madness: Complete Unknown

Want to get Movie Marketing Madness via email? Sign up here. Then connect with MMM on Twitter and Facebook. Reinvention is at the core of the story in Complete Unknown, the new movie starring Rachel Weisz and Michael Shannon. Weisz plays Alice...or at least that’s the name she’s going by at the moment. See Alice … Continue reading Movie Marketing Madness: Complete Unknown

The Constant Gardener – Marketing Recap

Ralph Fiennes has had an unexpectedly uneven career. He followed up his breakout performance in Schindler’s List with Quiz Show (alright, I can see that) and then with Strange Days (what the…). Since then he’s bounced between prestige projects and, well, The Avengers. That’s not pretty. The early buzz on The Constant Gardener, an adaptation … Continue reading The Constant Gardener – Marketing Recap

Selling Constantine

You can read my full recap of the marketing campaign for Constantine at Film Threat. His latest movie finds Reeves playing some sort of spiritual being caught up in the eternal struggle between Heaven and Hell. It’s an adaptation of the successful Alan Moore graphic novel Hellblazer. The word adaptation should be used loosely since in … Continue reading Selling Constantine