Key Art, Key Changes: Masterminds, Queen of Katwe

Reaching an audience in the home video market is much different than reaching the theatrical audience. That often means the key art that’s used for home video releases is changed significantly from the one-sheets that were available during the theatrical marketing cycle. What I’m going to try and do is see what those changes are…… Continue reading Key Art, Key Changes: Masterminds, Queen of Katwe

MMM Recap: 9/23/16 New Releases

The Dressmaker What is here, though, is alright. The trailer is, as I stated above, a bit tonally choppy but overall it tells the audience this is a feminist story about taking back your name and not being shamed or bullied over something that happened years ago, all of which is good. It’s obviously Winslet’s…… Continue reading MMM Recap: 9/23/16 New Releases

Movie Marketing Madness: Queen of Katwe

It’s a common theme in movies that sports or other activities can change someone’s life or circumstances. That’s the premise behind the new Disney movie Queen of Katwe. Based on a true story, Madina Nalwanga plays Phiona, a young girl growing up in the slums of Katwe, Uganda. She, like many of those around her,…… Continue reading Movie Marketing Madness: Queen of Katwe