The term “Netflix for podcasts” or “YouTube for podcasts” has been thrown around in a number of recent articles about the future of the format. Specifically, a handful of companies are trying to position themselves as the leading portal for anyone interested in listening to podcasts and therefore bring in the lion’s share of advertising … Continue reading Did…Did People Forget How Podcasts Worked?
Social Customer Service Isn’t Exactly New
Guys, people are using social media to get airlines (and other companies) to more quickly respond to their complaints and The New York Times is on it. To be fair, there are some good points in the story about the state of how airlines are handling customer complaints, conversations and comments on social media. But … Continue reading Social Customer Service Isn’t Exactly New
Remember To Focus on Function, Not Form With Branded Content
As has often been the case on a number of different topics, I can’t help but read this story about how branded podcasts have taken off and really resonated with listeners and not think that the content industry continues to suffer from a terminal case of platform myopia. Branded podcasts, it seems, are the new … Continue reading Remember To Focus on Function, Not Form With Branded Content
Quick Takes: Content Marketing and Media News For 1/11/18
People aren’t thrilled with Instagram’s insertion of posts from people and accounts they don’t follow into their feeds. The company is positioning this as being discovery-oriented, showing people posts from accounts their friends might follow or which align with their interests. The thing is, they’re doing this instead of just showing an unfiltered feed of … Continue reading Quick Takes: Content Marketing and Media News For 1/11/18
Quick Takes: Content Marketing and Media News for 12/5/17
MEDIA Paywalls are once again the tactic du jour in the media world, with The New York Times cutting the number of “free” articles readers can consume from 10 to five and Wired and Business Insider both adding limited free access before encountering a paywall. The bad news continues to come for various media outlets, … Continue reading Quick Takes: Content Marketing and Media News for 12/5/17
It’s About More Than Just Podcasts
Record labels, according to this story at Billboard, have discovered that podcasts are an effective way to market and promote the artists they’ve signed. Those labels have realized they have access to scads of talent and don’t have to worry about copyright claims over music usage and so are hoping to tap into the substantial … Continue reading It’s About More Than Just Podcasts
Podcasts are the New Blogs for Young Creators
So I'm reading this Adweek story on how young adults, those fresh out of college, are starting podcasts instead of blogs. That behavior, the story points out, is different from what it would have been several years ago, when blogging was the best way to start being noticed and build up your (sigh) personal brand. … Continue reading Podcasts are the New Blogs for Young Creators
Quick Takes 7/18/16: This, Facebook Ads and More
The share-one-link-per-day platform This is shutting down (Nieman Lab, 7/15/16) It's always disappointing to see something shut down, even if the premise is interesting if flawed. In theory, a network that forces you to be more selective about what you're sharing sounds like a great idea since it means more thought has been put into it … Continue reading Quick Takes 7/18/16: This, Facebook Ads and More
Podcasts Are Bumming Me Out
I need to admit, I’m falling behind on my podcast listening. Everyone once in a while I’ll work through a bunch and catch up, more or less, but I’m listening to more music (mostly classical because new music is sucking wind lately too) and watching movies during the day. What prompted the change? A couple … Continue reading Podcasts Are Bumming Me Out
Serial Season 2 Debuts and Facebook Wants Some of That Action
The premise of this story is accurate: Podcasts are still too darn hard to discover and subscribe to. The process has never been easy, initially involving something like a seven-step process to transfer audio files from your stand-alone podcatching software to your iPod before Apple streamlined the process through iTunes. But because podcasts involve the … Continue reading Serial Season 2 Debuts and Facebook Wants Some of That Action
Chris Thilk 