Last week Pinterest announced movie pins - and recipe pins, but let’s focus here - would be getting much more data-rich. From The Next Web: Movie Pins will include new information like rating, cast members and reviews, which will likely keep more people on the platform for longer rather than clicking out. The number of … Continue reading Movie Studios Could Be Missing Out on Pinterest Rich Pins
Size Isn’t As Important as Relevance
Today's post on Voce Nation: Focusing on overall user numbers doesn’t tell the whole story. What’s more important is finding whether or not the right audience is on these networks. Instagram has 400m users, but if the right 250,000 who are going to reliably engage with and get something out of your posts isn’t, then … Continue reading Size Isn’t As Important as Relevance
The Social Media Conversion Funnel is Shortening
Twitter and Square are working together to let people make political donations directly from the Twitter app. Facebook is letting Shopify users create enhanced sales offerings on brand pages. Twitter and Stripe are partnering to better enable retail sales right from people’s timelines. What’s the common thread? Numerous studies over the last several years have … Continue reading The Social Media Conversion Funnel is Shortening
Chris Thilk 