Key Art Key Changes: Pete’s Dragon, The BFG, The Intervention, Absolutely Fabulous: The Movie

Reaching an audience in the home video market is much different than reaching the theatrical audience. That often means the key art that’s used for home video releases is changed significantly from the one-sheets that were available during the theatrical marketing cycle. What I’m going to try and do is see what those changes are … Continue reading Key Art Key Changes: Pete’s Dragon, The BFG, The Intervention, Absolutely Fabulous: The Movie

MMM Recap: 8/12/16 New Releases

Florence Foster Jenkins   ...it’s a solid, consistent campaign for a movie that instantly shot to the top of your parent’s To See Soon List. It’s hard to see this generating much interest in the under-45 age group outside of a few individuals who are big Streep fans. My guess, though, is that’s fine and … Continue reading MMM Recap: 8/12/16 New Releases

Picking Up the Spare: The Angry Birds Movie, Suicide Squad, Pete’s Dragon, Sausage Party

The Angry Birds Movie Sony Pictures used Snapchat's new Snap Ads to promote the movie's home video release during the Olympics. Suicide Squad More post-mortem on the movie's mixed response, with this Variety op-ed basically saying movie marketing needs to quit fooling people into seeing bad movies just because they're part of a franchise or … Continue reading Picking Up the Spare: The Angry Birds Movie, Suicide Squad, Pete’s Dragon, Sausage Party

Movie Marketing Madness: Pete’s Dragon

Want to get Movie Marketing Madness via email? Sign up here. Then connect with MMM on Twitter and Facebook. "Childlike wonder" is a phrase that gets thrown around a lot. Most positively (assuming it's not being applied to an actual child) it means an adult has dropped the cynical, jaded outlook they may have and … Continue reading Movie Marketing Madness: Pete’s Dragon