Quick Takes: Content Marketing and Media News for 12/19/17

Today’s Must Read This is a great piece on the “other” tech bubble, the one that’s building up inside a Silicon Valley ecosystem that’s still playing as fast and loose as it did in the late 90s, regardless of the changing social scene in the rest of the world. That kind of mindset, where tech … Continue reading Quick Takes: Content Marketing and Media News for 12/19/17

Quick Takes: Content Marketing and Media News for 11/2/17

While the attention has been on Facebook, Twitter and Google for their politics-related fake news problem, Pinterest has its own issues with health- and food-related material shared there that’s of questionable value. The share of money earned by video creators on Periscope through “super hearts” is increasing as the company says it will take only … Continue reading Quick Takes: Content Marketing and Media News for 11/2/17

Periscope Curates Topic-Themed Channels

Periscope announced late last week it will start curating topic-themed channels on, of all places, its website. The idea is to highlight and surface interesting videos around those topics, which are pre-selected, to help people discover new voices and see what the Periscope community is talking about at the moment. Topics are assembled by hashtags, … Continue reading Periscope Curates Topic-Themed Channels

Twitter Adds Button for Live Video Alerts

According to a report on Buzzfeed, Twitter is testing a new button that would let people opt-in to receive alerts when someone they're following starts live-streaming on Periscope and promotes the broadcast via Twitter. The idea is that these are the people whose broadcasts are really important to you and so you want to receive … Continue reading Twitter Adds Button for Live Video Alerts

Twitter Adds Live Video to Content Monetization Efforts

Following up on its announcement the other day of revenue sharing with video content creators, Twitter today said live video broadcasters can also monetize their efforts. Specifically, Twitter wants to allow brands and other influencers to make money with their Periscope live streams. As an example they're pointing to a campaign involving Chase and Grey … Continue reading Twitter Adds Live Video to Content Monetization Efforts

Facebook Reach Drops, Marketers Embrace Periscope and More: Quick Takes for 8/8/16

Facebook organic reach drop steepens to 52% for publishers’ Pages (MarketingLand, 8/6/16) It might be easy to call out the joke that publishers are easing their own pain by simply not relying on Facebook as much, but that's not a joke, that's a good thing. Video is seen as a solution but it's a short-term … Continue reading Facebook Reach Drops, Marketers Embrace Periscope and More: Quick Takes for 8/8/16

Quick Takes 7/15/16: Periscope, YouTube, Facebook Messenger and More

Periscope adds human-curated streams with an ‘Editors’ Pick’ section (The Next Web, 7/14/16) The new human-curated section should help not only existing users find new and interesting videos to stream but also aid in the onboarding process as it provides a shallow end for new users to jump into. Watch the conventions live on YouTube … Continue reading Quick Takes 7/15/16: Periscope, YouTube, Facebook Messenger and More

Periscope Moves Beyond 24-Hour Videos

New from me on PNConnect: Periscope has announced a few different updates, most notably the upcoming ability to save broadcasts beyond the existing 24-hour window. In fact from the way the post is worded, posts will by default be saved indefinitely, complete with engagement, unless the broadcaster chooses not to allow that, in which it … Continue reading Periscope Moves Beyond 24-Hour Videos

Doodle With Periscope

New from me on PNConnect: With all the talk about augmented reality and especially virtual reality, this is essentially a low-end version of the same concept, allowing people to add a level of artistic expression to the world around them that’s being shared, often in real-time. It shows that not only do we as individuals … Continue reading Doodle With Periscope

Periscope Gets Web Profiles

Another new post from me on Voce Nation: The profiles aren’t exactly feature-rich. There’s no ability to follow someone on Periscope from the web profile and you can only view videos that are still within the 24-hour replay window the app enforces. While it shows a follower count, these people aren’t unique, new individuals; They’re … Continue reading Periscope Gets Web Profiles