MMM Recap: Week of 12/30 New Releases

Live By Night The campaign really works hard to create that sense of this being an old-school movie, the kind “they don’t make anymore.” Affleck is certainly no Bogart, but the movie is being positioned as the kind of hard-nosed gangster flick that he or Jimmy Cagney used to make, not the more modern Goodfelles-esque … Continue reading MMM Recap: Week of 12/30 New Releases

Movie Marketing Madness: Paterson

Adam Driver stars as the title character in Paterson, the new movie from writer/director Jim Jarmusch. Paterson is just kind of a good guy, living his life according to a comfortable routine in his hometown of Paterson, N.J. Yes, he shares a name with the town he lives in, which is part of the conceit … Continue reading Movie Marketing Madness: Paterson