When teenager Rafe Katchadorian (Griffen Gluck) starts at a new junior high he’s not quite ready for what greets him in the new movie Middle School: The Worst Years of My Life. Used to a certain degree of freedom and expression he’s instead surrounded by a school whose administration doesn’t allow much of anything. No … Continue reading Movie Marketing Madness: Middle School: The Worst Years of My Life
Movie Marketing Madness: The Light Between Oceans
"Who is the best person to raise a child" is the central question for the story in The Light Between the Oceans. The movie stars Michael Fassbender and Alicia Vikander as Tom and Isabelle, a married couple who manage a lighthouse off the Australian coast following World War I. One day this childless couple … Continue reading Movie Marketing Madness: The Light Between Oceans
Movie Marketing Madness: Our Brand Is Crisis
We’re hip deep in the Presidential race right now and there’s still over a year before the actual election. Which means that what’s going on right now isn’t so much “politics” as it is “political messaging.” We’re being spun, advertised to and so on. It’s a battle of sound bites and attacks, with little substantive … Continue reading Movie Marketing Madness: Our Brand Is Crisis
Chris Thilk 