Want to get Movie Marketing Madness via email? Sign up here. Then connect with MMM on Twitter and Facebook. There are some scenes from movie history that are define the word "iconic." Think Bogart leaning on the bar in Casablanca. Chaplin being put through the machinery in Modern Times. Daniels violently defecating in Dumb & … Continue reading Movie Marketing Madness: Ben-Hur
Movie Marketing Madness: Florence Foster Jenkins
Want to get Movie Marketing Madness via email? Sign up here. Then connect with MMM on Twitter and Facebook. It's natural to have dreams, to have something we're aspiring to. We want to write a novel, we want to do something extraordinary or special. What makes the difference is the means to actually work toward, … Continue reading Movie Marketing Madness: Florence Foster Jenkins
Movie Marketing Madness: Star Trek Beyond
Want to get Movie Marketing Madness via email? Sign up here. Then connect with MMM on Twitter and Facebook. It’s a legitimate milestone for an entertainment franchise to hit 50 years of more or less uninterrupted cultural relevance. The James Bond series hit that mark and now we have Star Trek joining the hallowed halls … Continue reading Movie Marketing Madness: Star Trek Beyond
Movie Marketing Madness: Everybody Wants Some
Want to get Movie Marketing Madness via email? Sign up here. Then connect with MMM on Twitter and Facebook. If there’s an overarching theme to Richard Linklater’s work it’s an obsession with the passage of time. That’s on display overtly in movies like Boyhood, which condensed that into just a couple hours or in the … Continue reading Movie Marketing Madness: Everybody Wants Some
Movie Marketing Madness: 10 Cloverfield Lane
Want to get Movie Marketing Madness via email? Sign up here. Then connect with MMM on Twitter and Facebook. It’s kind of hard to think back to 2007 and recollect the anticipation surrounding the upcoming release of Cloverfield. It wasn’t the mass hype that would accompany later releases like The Dark Knight or Iron Man, … Continue reading Movie Marketing Madness: 10 Cloverfield Lane
MMM Flashback Friday: Star Trek II: The Wrath of Khan
This isn’t contextual to anything. There’s no anniversary or anything that has sparked my thoughts on this topic, no new Blu-ray edition that’s coming out. But the other day I started thinking about Star Trek II: The Wrath of Khan and decided to revisit the marketing for that movie. What got my head churning was … Continue reading MMM Flashback Friday: Star Trek II: The Wrath of Khan
Movie Marketing Madness: Whiskey Tango Foxtrot
Want to get Movie Marketing Madness via email? Sign up here. Then connect with MMM on Twitter and Facebook. Hey, did you hear the news? The Best Picture win by Spotlight at this past weekend’s Academy Awards is the best news for journalism since...sorry, I’m struggling to think of the last time there was good … Continue reading Movie Marketing Madness: Whiskey Tango Foxtrot
Movie Marketing Madness: Zoolander 2
Want to get Movie Marketing Madness via email? Sign up here. Then connect with MMM on Twitter and Facebook. If there’s anything I’m an expert on (outside of social media content marketing of course) it’s the struggle of being really, really good looking. It’s something that has impacted my life in many and various ways … Continue reading Movie Marketing Madness: Zoolander 2
New Kik and Instagram Features Attract Studio Ad Dollars
Messaging app Kik recently announced the launch of branded GIFs that are available through the app’s emoji/GIF keyboard and easily discoverable by users. Among the launch partners is Paramount Pictures, who have offered a bunch of Zoolander 2 GIFs for people to include in their messages to friends. Instagam is looking for more ad dollars … Continue reading New Kik and Instagram Features Attract Studio Ad Dollars
Universal and Paramount Use Longer Snapchat Ads
As reported by Adweek, movie studios - specifically Universal and Paramount - are among the first advertisers to get access to a new long-form ad unit on Snapchat. The two have used these ads to promote Neighbors 2 and 10 Cloverfield Lane, respectively. The full-length trailers that have run as ads are a big departure … Continue reading Universal and Paramount Use Longer Snapchat Ads
