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Tag: napoleon-dynamite

March 16, 2005February 19, 2020 Chris Thilk Movie Marketing

Viral Movie Marketing

The THR article above labels Fox's recent Napolean vs. Fender campaign as "viral". The term viral is the latest buzzword flitting around the web in marketing circles and has come to mean a campaign that isn't fully supported or promoted. Instead it is put out there and is up to individuals to stumble upon and … Continue reading Viral Movie Marketing

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