Period romances are…well…they’re kind of easy to do, at least lately. I’m not saying the people who make them aren’t trying their hardest to tell a good story or anything like that, I’m just saying it’s a pretty established formula that 98 percent of them wind up falling into and so, from the audience’s point…… Continue reading Movie Marketing Madness: Bright Star
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Movie Marketing Madness: Inglorious Basterds
You could make a strong case that the best war movies are those that focus on a small group of soldiers or warriors on a very specific mission. From Seven Samurai (and then The Magnificent Seven) to The Dirty Dozen to Saving Private Ryan, when the story is about a handful of heroes on a…… Continue reading Movie Marketing Madness: Inglorious Basterds
Movie Marketing Madness: Cold Souls
What is the soul? We all claim to have one in the spiritual sense and yet there’s nothing that can be pointed to, nothing that can be examined after our death that is “the soul.” Cold Souls does, though, make the soul a physical thing. The movie focuses around an actor named Paul Giamatti, played…… Continue reading Movie Marketing Madness: Cold Souls
Marketing Madness in 60 Seconds: 6/26/09
Advertising/Marketing Yes, the FTC is looking into paid placements of online mentions that aren’t fully disclosed by the author. But I’m hoping that what Andy Beal says is right and that most writers won’t have to worry about it since there’s nothing wrong with what they’re doing. For those worried, a simple bit of disclosure…… Continue reading Marketing Madness in 60 Seconds: 6/26/09
Movie Marketing Madness: Gigantic
“Quirk” is an over-used word in the world of independent film. I’m guilty of applying it a bit more liberally than I really should in trying describe movies that are off-beat and feature some characters that have some un-traditional aspects to their personality. Usually such movies have highly-stylized marketing campaigns, the better to make an…… Continue reading Movie Marketing Madness: Gigantic
Movie Marketing Madness: I Love You, Man
Earlier this week I dismissed the word “mumblecore” as being in any way useful as a title/description of a certain genre of films. Today I’m here to bury right off the bat the word “bromance” as both a general societal term as well as, again, being a heading for movies about the friendship between two…… Continue reading Movie Marketing Madness: I Love You, Man
Movie Marketing Madness: Fanboys
Every year a handful of movies are released that were made years and years ago. Sometimes films wind up finishing production and then the studio that owns it doesn’t know what to do with it, or it winds up being part of a library that’s acquired by another studio or something like that. So it…… Continue reading Movie Marketing Madness: Fanboys
Movie Marketing Madness: Quantum of Solace
We are now fully and officially into the Daniel Craig era of the James Bond franchise. Begun in 2006 with Casino Royale, it’s been primarily marked by an attempt to bring Bond back to a modicum of reality and begin anew, taking the character back to his beginnings in the British Secret Service and giving…… Continue reading Movie Marketing Madness: Quantum of Solace
Movie Marketing Madness: Zack and Miri Make a Porno
Director Kevin Smith has stated frequently that his movies seem to have, for the most part, a $30 million dollar or so ceiling at the box-office. The mix in his films of raunchy humor and genuinely felt emotions has an appeal that extends to just about that many people and few others, never quite breaking…… Continue reading Movie Marketing Madness: Zack and Miri Make a Porno
Movie Marketing Madness: Nick and Norah’s Infinite Playlist
Ahhh…the star-struck romance. It’s such rich material for filmmakers when they’re telling the story of two people who meet by happenstance and proceed, over the course of a short period of time, to fall in love. Before Sunrise covered this over a decade ago, tracing one night when Ethan Hawke and Julie Delpy walked through…… Continue reading Movie Marketing Madness: Nick and Norah’s Infinite Playlist
