MMM – Wicker Park

You can read my full recap of the marketing for Wicker Park at Film Threat. Anyway, Josh Harnett stars in some sort of psychological drama involving mistaken identities and ill-advised romances. How is it Hartnett has a career? Is he really considered a “movie star”? The guy got his start in Halloween: H20 and went on to Pearl … Continue reading MMM – Wicker Park

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MMM – Open Water

You can read my full recap of the marketing for Open Water at Film Threat. Let’s review the campaign for Open Water, the recent release from Lions Gate. The movie revolves around two scuba divers who become stranded in the ocean after being separated from their tour group. Opening on 47 screens – an extremely small … Continue reading MMM – Open Water

MMM – Alien Vs. Predator

You can read my full recap of the marketing for Alien Vs. Predator at Film Threat. And now 20th Century Fox takes two sci-fi films and asks a screenwriter whom they may have found by literally throwing a rock out a window to put them together. The result? “Alien vs. Predator”. Admittedly, based on Internet … Continue reading MMM – Alien Vs. Predator

MMM – The Village

You can read my full recap of the marketing for The Village at FilmThreat. So will the movies of M. Night Shyamalan hold up as well? Will we still be discussing The Sixth Sense twenty years from now? That may depend on two things: 1) How well this film does financially and 2) How well this film … Continue reading MMM – The Village

MMM – Catwoman

You can read my full recap of the marketing for Catwoman at FilmThreat. So while they try to iron out the seemingly infinite number of problems getting a new Superman movie off the ground (Haaa!) and before the upcoming resurrection of the Batman franchise, they give us “Catwoman”. The character was introduced in 1992’s “Batman … Continue reading MMM – Catwoman

MMM – I, Robot

You can read my full recap of the marketing campaign for I, Robot at FilmThreat. In “I, Robot”, Will Smith plays Del Spooner, a robot-phobic detective assigned to investigate how a robot may have violated the three laws inherent in its programming and murdered a human being. Based on the Isaac Asimov novel, this is … Continue reading MMM – I, Robot

MMM – Spider-Man 2

You can read my full recap of the marketing for Spider-Man 2 at Film Threat. Trying hard to not get bogged down in hyperbole, "Spider-Man 2" is probably being looked at as the key to the summer movie season. Sure, we had the return of a familiar ogre (actually two if you count Vin Deisel), … Continue reading MMM – Spider-Man 2

MMM – The Terminal

You can read my full recap of the marketing for The Terminal at Film Threat. So there are three major selling points to this movie: Spielberg, Tom Hanks and Catherine Zeta-Jones. The first two are just about money in the bank, despite Hanks' latest being The Ladykillers, a movie that broke his string of unqualified … Continue reading MMM – The Terminal

MMM – The Chronicles of Riddick

  You can read my full Movie Marketing Madness recap for The Chronicles of Riddick at Film Threat. That brings us to The Chronicles of Riddick which is the second movie in the Chronicles of Riddick franchise. What’s that? You didn’t know this was a franchise? Perhaps then you haven’t noticed that Pitch Black, the … Continue reading MMM – The Chronicles of Riddick

MMM – Harry Potter and the Prisoner of Azkaban

You can read the full Movie Marketing Madness column for Harry Potter and the Prisoner of Azkaban at Film Threat: Unlike with The Lord of the Rings, there was no continuation of the story in 2003. Have you ever been talking with someone, had a really good conversation going, and then one of you gets up to … Continue reading MMM – Harry Potter and the Prisoner of Azkaban