There’s a Massive Untapped Market for Subscription Video Games

The last couple years have brought several conversations around the potential of video game streaming services. Not Twitch-like streaming, which is about broadcasts and sharing game play but having subscription-based access to video games you yourself are playing. As Sara Fischer at Axios recently summarized, all the major tech companies are in some phase of … Continue reading There’s a Massive Untapped Market for Subscription Video Games

Marketing Madness in 60 Seconds: 7/10/09

Advertising/Marketing The New York Times advises that ad agencies need to drop their problems with internet companies and make friends if they want to survive. We would laugh in this day and age if we read about advertisers having problems working the television broadcasters in the 1950s and we'll probably laugh at how much hand-wringing … Continue reading Marketing Madness in 60 Seconds: 7/10/09

Marketing Madness in 60 Seconds: 2/25/09

Advertising: Google, unsurprisingly, has come out on the side of "science" in the "art vs. science" debate currently making its way through the advertising industry. The company, which of course has an enormous stake in seeing tech continue to flourish, says that networks and other automated tools can help the creatives who are actually designing … Continue reading Marketing Madness in 60 Seconds: 2/25/09

Marketing Madness in 60 Seconds: 2/13/09

Retail: Research from Webvisible and Nielsen shows that far too many small retail businesses are not fully utilizing online marketing tools, including search, despite that being the primary way consumers are looking for information on local businesses. You'd think that Microsoft's plans to open retail stores would be hampered by the fact that Microsoft doesn't … Continue reading Marketing Madness in 60 Seconds: 2/13/09