Movie Marketing Madness: Going In Style

As a filmmaker, Zack Braff has a reputation for telling very personal stories about 20- or 30-something wandering spirits. This week he takes on his first seeming “director for hire” gig with Going In Style. The movie stars Morgan Freeman, Alan Arkin and Michael Caine as a trio of retirees who have been living off … Continue reading Movie Marketing Madness: Going In Style

Movie Marketing Madness: Youth

Time marches on. Death and taxes. So and so on with all the cliches and bromides about how getting older is inevitable and yada yada yada. These are things we tell us to remind that we’re all getting older and that the only journey we’re really on is one toward the grave. We can kvetch … Continue reading Movie Marketing Madness: Youth